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November 6, 2013
Missed them live? You're in luck.
On Sunday, November 3 at Pier 36 in New York City, YouTube hosted the inaugural YouTube Music Awards, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event presented live music videos performed by top artists alongside some of YouTube's biggest stars, including Arcade Fire, Avicii, CDZA, Earl Sweatshirt, Eminem, Lady Gaga, Lindsey Stirling, M.I.A., Tyler, The Creator, and Walk off the Earth.
Hosted by Jason Schwartzman and Reggie Watts and produced by Sunset Lane Entertainment and VICE, the event was led by creative director Spike Jonze in collaboration with co-creative director Chris Milk and directors Damien Kulash, Fafi, James Larese, Joe Sabia, Tyler the Creator, and Ray Tintori. Presented by Kia.
Modern day music fans from across the globe spoke loud and clear, casting winning votes for artists in the following categories:
Nominations for the YouTube Music Awards were announced on October 21, 2,013, and based on YouTube data over the last 12 months from September 2,012, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions. Fans were able to vote from October 21 through the start of the Awards by sharing official YTMA nomination videos across Google+, Twitter and Facebook.